Don’t design an entry experience that looks like a splash screen or an "About" window. The launch screen isn’t a branding opportunity. For a game, the launch screen should transition gracefully into the first screen the game displays.ĭon’t advertise. Combined with a fast launch time, this design approach makes your app feel immediately responsive. Designing a launch screen that resembles an app’s interface creates the illusion that the app starts instantly. People value apps that let them quickly access content and perform tasks. Because the content in a launch screen doesn't change, any displayed text won’t be localized.ĭownplay launch. Also make sure that your launch screen matches the device's current appearance mode for guidance, see Dark Mode.Īvoid including text on your launch screen. If you include elements that look different when the app finishes launching, people can experience an unpleasant flash between the launch screen and the first screen of the app. In iOS 14 and later, the launch screen is limited to 25 MB.ĭesign a launch screen that’s nearly identical to the first screen of your app. If you need to know the dimensions of various screen sizes to help you lay out your designs, see Device Screen Sizes and Orientations. IMPORTANT Don't use a static image for your launch screen.
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